No, wait, hear us out… 

This year’s second hottest topic (if you haven’t heard of the first hottest topic, the egg that is breaking the internet, take a pause and go check it out) is on everyone’s lips; you might be over it already or you might not even be aware of it, but veganism is here to stay.  

It might seem like a fad to some people, one akin to the Atkins diet or the cayenne pepper diet, but being a vegan isn’t a fad, it isn’t a diet and it isn’t trendy; it’s a way of life, and one that keeps getting a bad rap. 

For some reason veganism is an incredibly divisive topic. But why should opting to live your life in an ethical and moral fashion be up for discussion, let alone ridiculed? 
Just look at the furore William Sitwell caused late last year. 

For a diet that champions global compassion and a non-violent lifestyle, it sure can elicit some pretty heated conversations.

But putting aside politics momentarily, the underlying foundations for veganism are simple: 

●     Be kinder to the planet.

●     Show compassion towards all animals.

●     Live a healthier life.


And veganuary aims to inspire people to try going vegan for January. 
Endeavour to stick at it for thirty days, who knows, you might find it a challenge or you might just find it a doddle and decide to keep at it for another month, and another, and another. 

And no, you don’t have to rethink your entire lifestyle to accommodate your new diet.  

1.    Waitrose has your back with their easy vegan dinners. 

2.    There is a world of vegan makeup ready to be explored. 

3.    And most importantly of all: your favourite sweet treats have a vegan option.

Yup, we donned our aprons, hit up the kitchen and have whipped up a range of Ohlala-luscious vegan macarons.

Ethical and delicious. 


Not convinced being a vegan is for you?

We’ll leave you with these three thoughts: 

1.    A vegan diet can be richer in certain essential nutrients than a diet filled with meat and animal products. By cutting out meat and dairy you are forced to find alternatives, and the mainstream alternatives are legumes, vegetables, wholegrains, pulses, nuts, seeds and fruit; all of which are packed full of fiber, antioxidants, potassium, magnesium, folate and vitamins A, C and E.                  

2.    A vegan diet can help you control your weight. Why is that? Because a vegan diet tends to contain less sugar and saturated fats therefore reducing your calorie intake without actively reducing your calorie intake. Winner. 

3.    A vegan diet may help protect against certain types of cancer. Big shout yes, but one which is supported by the World Health Organisation (WHO). According to WHO, one third of all cancers can be prevented by factors within your control. Diet is one of those factors. 

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