It’s not news to us that companies are realising the value of delivering small moments of joy to show they appreciate their employees and clients right now - after all, we’ve been encouraging it as one of our key values since Oh La La! Macarons began. Even though we started in private workshops, we’ve built our company on the importance of connection, so gifting delight is at the very heart of what we do.
So this article by Forbes makes us very happy indeed - I mean, who doesn’t love a gift from their company or client? We think it’s more important now than ever to prioritise your company culture, and really check in with your employees, clients, and hey - even yourself, to make sure everyone feels appreciated, recognised and valuable.
But it can be hard to find the right solution, so if you’re in charge of gifting within your company, it can cause some undue stress to get it right. But, because we’re such big fans of it, we’re here to remind you of all the fab reasons to prioritise employee and client gifting - and tell you why it’s 100% worth the effort.
Gifting isn’t just for Christmas and birthdays
Although everyone loves Christmas or birthday gifts within the office, here at Oh La La!, we don’t believe that gifting should limited to the more traditional occasions. Appreciating the moments which fly under the radar could be more beneficial and memorable, and show that you’re really paying attention to the people you work with.
And we’re not alone in our thinking - 70% of companies are planning to increase their gifting occasions this year. It could be for anything! Think about what you might have appreciated as a new employee, or how you might have appreciated more recognition when you completed a task that was challenging. The options are endless, but here are a few to get you started:
- Recognition for a job well done;
- To celebrate a colleague’s promotion;
- Use gifting as a way to celebrate company specific dates, such as anniversaries or client wins.
- How about a welcome back gift for a colleague on sabbatical, or parental leave?
We’ve even worked with companies who send their employees and clients macarons “just because” - which is our own personal favourite reason!
The benefits of sending company gifts are endless
How does increased loyalty sound to you? Or more business? Or employee retention? Outside of being a great company to work for, have you thought about the little ways you can make your employee’s love their jobs? Or the fact that you can build long-lasting relationships with clients that will keep them returning because of how memorable you are.
If you’re looking to set yourself apart from the crowd, this is your chance - and it’s so easy!
Three big company gifting trends for 2023
If the prior two points answered your ‘When’ and ‘Why’ points, then this is the answer to your ‘What?’ question. Here are some pointers in terms of how you should be positioning your company gifting strategy.
- Quality gifts
One survey showed that 88% of companies prioritise quality gifts - and we’re not surprised, because we hear this all the time. Quality doesn’t have to mean the most expensive - but if you’re trying to show the quality of your company, or how much you care about an employee, we would recommend thinking about the quality of your gift.
We’re all about quality here at Oh La La! Macarons, from the ingredients used in our macarons to our packaging to our customer service - quality is rooted in our values! Giving quality gifts shows you care about the recipient - they’re not an afterthought. And that is worth its weight in macarons.
2. Thoughtfully considered, personalised gifts
There is little point sending a bottle of wine to someone who doesn’t drink, or a gluten-filled donut to a coeliac. We understand how stressful even getting a hold of this information may be - but that doesn’t mean you should give up and opt for something that doesn’t match your company’s worth and uniqueness - hence why all our macarons are able to be tailored to your specific needs.
Vegan? No problem. Gluten free? Our macarons naturally are gluten free. Company-brand-matched colours and decorations? Bring it on. Personalised messaging? You got it.
We’ll do the hard work for you, and you can take all the credit! Our aim is to help simplify gifting and bring joy to our customers, no matter what form that takes.
3. Gifts delivered on time
No one wants their gifts to be delivered late - it’s all about the timing after all. We work hard to ensure all our company gifts are sent on time, every time. From next day delivery, to same day couriers - we’ve got all of the bases covered. And we track all our parcels from the moment they leave our hands to when they arrive safely at their destination.
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So, if you’re looking for something different for your company gifting this year, all you have to do is give us a shout. From Conde Nast, to Pokemon - we’ve done this before - and we’re more than happy to discuss the perfect, stree-free solution with you for all of your gifting needs.
